And it seems like I’m not the only one who thinks this way.

Many people believe that the fizz has gone rather flat, based on the comments I hear from supporters, the people around me at Carrow Road, and the talks on social media. Many devoted followers seem to be casting their ballots with their feet.

And it has to have raised some red flags in the Carrow Road corridors of power, even among people who seem to have a really high degree of faith in the work they accomplish at the club?

Most people who read this will understand why these emotions have come up for so many people. That mix of two disappointing seasons, awful management choices, subpar signings, boring football, and a widening divide between the board and the supporters. There’s no need to elaborate beyond that.

But I don’t think the club is the sole thing influencing my own funk. British football has become less appealing due to the widening gap between the wealthy and the poor.

Given that Norwich appears doomed to constantly switch up their leagues and is unable of pulling off a respectable cup run, I’ve been wondering what a realistic goal for a team like ours is and if it will be sufficient to maintain the enchantment.

The only thing that swung it in the club’s favor when determining whether to renew our two family season tickets was the combination of habit and my two kids’ growing love for the game.

Not exactly a ringing endorsement.

So what needs to happen to put the sparkle back in the misfiring relationship between club and fans?

Of course, it has to begin on the pitch. Get it right on the field and all of the debates around ownership, media relationships, fan engagement quickly become background noise.

City fans crave success, but I think most are sane enough to realise this isn’t guaranteed, it’s harder than ever to come by in the modern football world and there are many clubs of similar size to Norwich who are fighting over the same scraps.

But I believe that most Canaries do anticipate a particular brand of football played in a particular manner.

There aren’t many teams in our nation whose name alone elicits an immediate understanding of a particular style of play.

Among them is Norwich. The team has been recognized for passing, aiming to play a fluid, visually appealing kind of football, for as long as I’ve followed it.

For that, we have to thank people like Paul Lambert and Daniel Farke, as well as Ken Brown, Dave Stringer, Mike Walker, and more recently.

And while to some it may seem quaint and naïve to hold on to this as a badge of honour – to me it generates an immense sense of pride. It still matters.

Many club employees seem obsessed with building “Brand Norwich City” through a variety of topics that have little to do with what occurs on the field.

Ironically, Norwich City boasts one of the most powerful brands around. Many already associate our name with something. People remember fantastic football matches, goals, and enjoyment when they see our colors.