In a surprise move that has left Tool fans and the music world buzzing, frontman Maynard James Keenan has announced the name of his brand-new record label. Known for his enigmatic persona and unpredictable career moves, Keenan revealed the label’s name to be “Unsurvivable Records.”

The unexpected announcement has sparked reactions across social media, with fans of Tool and Keenan’s other projects, A Perfect Circle and Puscifer, expressing both excitement and curiosity. Many were caught off guard by the name, which carries the same cryptic tone that has long defined Keenan’s artistic output.

Keenan, no stranger to keeping his followers on their toes, hinted in a recent interview that the label will focus on artists who push boundaries in both sound and style. “I want to give a platform to those who aren’t afraid to be different—to make the music that feels ‘unsurvivable’ in today’s landscape, but still has power,” Keenan explained.

The announcement of Unsurvivable Records marks yet another chapter in Keenan’s illustrious career, which has seen him experiment with everything from progressive rock to winemaking. His label promises to be an outlet for like-minded, genre-defying artists and is already building anticipation for what’s next under this bold new banner.

Fans are now eagerly waiting to see who will join Keenan’s latest creative endeavor, with some speculating that the first releases could showcase projects from his diverse network of musicians and collaborators.